East Harlem Media City

This project for a “superblock” redevelopment of two blocks in East Harlem at the foot of the Triborough Bridge was an RFP response prepared by the YUDW as lead designers for a team including Breslin Realty and KPF Architects, and submitted to the New York City Economic Development Corporation. The project derives its agenda from the superimposition of several intense new uses which, layered and woven together, create a powerful urban character and image providing both a beacon and anchor for the eastern end of the 125th Street corridor. A major new media center, including cinemas, studio production spaces and offices, and a connected 120-room hotel with restaurants, bar and meeting rooms, holds down the corner of 125th and 3rd Avenue and extends north along 3rd creating a vibrant frontage leading to parks and the river one block away.